About WaterPIO

At WaterPIO, we know from first-hand experience that water and wastewater services are out of sight and out of mind, only thought of when there's a break or a bill.  We've worked in water for nearly five decades, and for more than 20 years we've either produced or shaped the news about water utilities. We understand that they often don't have the dedicated time or resources to effectively communicate information about their services on a consistent basis. 

 

That's where we can help.  We have not only handled day-to-day communications concerning water main breaks, boil water advisories and sanitary sewer overflows, but also emergencies like major hurricanes, transmission main failures, algal blooms, and potential contamination from coal ash.

 

For a fraction of the cost of full-time personnel, WaterPIO can supply your utility with the ability to more efficiently and effectively communicate the important roles you play to the communities you serve.

Mike McGill

President

(910) 622-8472

mike@waterpio.com

 

Mike McGill has spent his entire career as a professional communicator, having served in a wide range of positions in both public relations and broadcast journalism.  He most recently served as the Chief Communications Officer for Cape Fear Public Utility Authority, where he planned, directed and implemented public information programs focused on improving outreach to the nearly 200,000 people served by the water and wastewater utility for the City of Wilmington, North Carolina, and most of New Hanover County, North Carolina. 

 

He joined CFPUA from Loudoun Water, a water and wastewater utility servicing Loudoun County, Virginia, where he was worked as its Director of Customer Relations and Communications.  He previously served as the Public Affairs Coordinator for the Washington Suburban Sanitary Commission (WSSC), a water and wastewater utility that serves 1.8 million people in the Washington Metropolitan Area.  He also worked as the Senior Director for Media Relations and Marketing for America’s Promise, the nonprofit organization founded by General Colin L. Powell, USA (Ret.).

 

 

A graduate of Syracuse University with a Dual Degree in Broadcast Journalism and Political Science, McGill began his career as an associate producer/producer in CNN’s Washington, DC bureau.  McGill produced the network’s media criticism show, “Reliable Sources”, as well as the political talk shows “The Capital Gang”, “Crossfire”, and “Late Edition with Wolf Blitzer”.  He also served as a producer for CNN Special Reports during its coverage of the impeachment of President Clinton. He left CNN to become Planning Editor for WUSA-TV, CBS’s Washington affiliate.


Mike Richardson

Technical Counsel

(910) 622-8472

(910) 617-1757 (Please text first.)

 

Mike Richardson provides vital counsel to WaterPIO, especially as we establish ourselves as consultants throughout the state of North Carolina.  Before his semi-retirement in 2016, Mike was Cape Fear Public Utility Authority’s "water man" since its inception in 2008 and the City of Wilmington’s since 1994.  During his tenure with both entities, Mike was in charge of the Sweeney Water Treatment Plant, making him personally responsible for the reliable availability of safe, clean drinking water for nearly 200,000 people.

 

Mike is a leader in the industry, especially in the state of North Carolina.  Mike has taken a very active role being involved in many organizations that support and promote the water and utilities industry and has been the recipient of many prestigious awards.  Having come up through the ranks, he is the only person to have served as the president/chairman of all three of North Carolina's major water associations:  NC Rural Water Association, the NC Waterworks Operators Association, and NC AWWA-WEA. 

 

Mike also served at the state level for eight years as the leader of NC WaterWarn.  It is the organization that pulls together water and wastewater systems across the state to pool resources in the times of emergency.  Mike's many other achievements are listed below:

 

•             President, NC Rural Water Association,    1987-1988

•             Chairman, North Piedmont Section, NC Waterworks Operators Association (NCWOA), 1989-1990

•             President, North Carolina Waterworks Operators Association, 1995

•             Chairman, Southeast Section, NCWOA, 2001-2002

•             Chairman, NC American Water Works Association and Water Environment Association (NC AWWA-WEA), 2004-2005

•             Chairman, NC WaterWARN, 2008-present

•             Recipient of the Tom Flowers Award by NCWOA Southeast Section, 2000

•             Operator of the Year Award by NC Waterworks Operators Association, 2001

•             Lifetime Member, NC Waterworks Operators Association

•             Member of the NC AWWA-WEA Select Society of Sanitary Sludge Shovelers (5-S)

•             Recipient of the George Warren Fuller Award from NC AWWA-WEA, 2010

•             Recipient of the Disaster Preparedness Individual Award from NC AWWA-WEA, 2015

Scott Marx

Communications Strategist/Writer

(910) 622-8472

Scott Marx has more than 15 years of strategic communications and marketing experience.  Over the course of his career he has developed, implemented and managed traditional PR and product marketing programs as well as more comprehensive crisis communications, investor relations and public affairs campaigns.  His experience spans across a wide variety of industries including technology, renewable energy, healthcare, financial services, consumer products and travel/hospitality.

 

Previously he served as Director of Corporate Communications, EMEA for Roxio, where he managed corporate communications throughout Europe and Oceania including product marketing, corporate branding and public affairs.  Marx holds a Dual Degree in Political Science and Philosophy from Syracuse University and an MBA from the University of San Francisco.